the sweet beginnings
Awang Brand Brings Burst of Flavours to Your Malaysian Cuisine
Awang Brand is a leading Malaysian paste manufacturer and supplier. We supply ready-to-cook pastes to a wide range of industries and markets and conscious consumers.
Our main focus here is to revive the Malay cuisine to create a unique culinary landscape. We seek to preserve the heritage by introducing delicious dishes through our flavourful pastes.
As traditional Malay recipes are complex affairs, typically requiring hours upon hours of prep time in the kitchen, we offer easy-to-make tasty meal for all your family members. We preserve originality of Malay cuisine, heritage and the natural flavours.
Unlike instant pastes with pre-cooked ingredients, our products are engineered to cut down on time spent hunting for spices and base ingredients.Our pastes will need to be stewed as normal with the proteins and vegetables
We offer custom made, ready-to-eat, instant-paste upon special request only.Awang Brand believes the food should taste delicious and is nutritional at the same time. Hence the blend of indigenous ingredient without added sugar or preservatives exemplifies the tenets of the exotic cuisine and provides a healthy meal for your family.
Awang Brand carefully calibrates each kind of spices and uses only the best quality and freshest ingredients as red chilli, garlic, ginger, onions and more.
We believe in making things simple for you, thus we offer a wide range of convenient and healthy collections of Malaysian inspired pastes. Our authentic and traditional paste is intensely flavorful and rich, accented with tangy, sweet and sour notes. Awang Brand makes cooking easy and fun for today’s urbanites.
As Malaysians are influenced by myriad of cultures, Awang Brand has produced multi-faceted spice paste from mouth-watering main dishes to soup, fried and grilled cuisines.
Our products are all HALAL and our certifications signify that we are up to par with standards set for testing laboratories in the food and pharmaceutical industries in Malaysia
How It All Started
From its humble start in a shop house with a few employees in 2015, Awang Brand produced its paste to the Malaysian market with an eye on the wellbeing of each and every customer.
In the early days, the business produced raw pastes such as turmeric, ginger, garlic in small container. After months of perseverance, Awang Brand extended its footprint and included recipe based pastes in its offerings.
With the introductions of 150 varieties, and comprehensive selection of pastes sold in retails, we now proudly serve our market with products covering a wide array of Asian cuisines. The founder’s vision to share the authentic Malay dishes with the world continues to inspire and push us forward, with her ethos deeply engrained into the values of the company.
The founder's journey mirrors that of Awang Brand's story. Many of us rarely have time to indulge in traditional cooking anymore due to our ever-busier lifestyles. So we aim to preserve that heritage by introducing new dishes from these ancestral recipes from premium Asian spice pastes. Fast forward to present day, her mission of providing delicious instant foods for everyone remains true.
